Spirits-first brokerage & outsourced salesforce for wine, beer, hemp & spirits suppliers in Texas. Everything you would otherwise build in-house — a dedicated field team, key account managers, and the commercial engine behind it all — for a flat monthly retainer.
$450K–$885K
Typical in-house cost per year
From $54K
Full Proof, per year
70–85%
Reduction in fixed cost
5 markets
Dallas · Fort Worth · Houston · San Antonio · Austin
A typical in-house Texas sales structure costs $450K–$885K per year before insurance, auto, marketing, or distributor incentives. Full Proof delivers broader coverage from $54K per year — your largest state-level fixed cost, converted into a flexible monthly retainer.
Field
Feet on the street across Dallas, Fort Worth, Houston, San Antonio, and Austin — daily account calls, GSMs, and brand education.
Chains
On- and off-premise key account managers for chain headquarters, presentations, and distributor work-withs.
Commercial
Pricing architecture, commercial finance, program strategy, distributor management, and monthly VIP depletion reviews.
01
Consolidation and inside-sales models have pulled reps off independent accounts — the street-level attention brands depend on is disappearing.
02
Declining volumes and tariff pressure make a $450K+ in-house team the first line item questioned. We keep brands visible for a fraction of it.
03
A brand-new licensed Texas category, full of entrants who need field presence and compliance fluency on day one.
State pricing structures, margin models through all three tiers, and real monthly depletion reviews — capabilities most brokers simply don't have.
Two director-level principals manage your business — customer development, top retail chains, and distributor share of mind — backed by daily sales calls statewide.
Our salesforce earns commission on every retainer and a stake in firm profits. When your brand grows, our people get paid — alignment no distributor rep can offer.
Every marketing dollar strategically deployed and recapped — account visits documented monthly, budgets managed like they're our own.
Three tiers, from commercial insights to a flagship field program — starting at $4,500/mo.